Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need to be: Inviting; Informative;   The biggest fear of most new customers is the dreaded buyer’s remorse. You want to avoid this at all costs and you should be able to mitigate this feeling if you have provided a quality product and/or service that delivers

There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention; Showcase Benefits of Products and/or Services; Prove the Benefits; Persuade People to Embrace the Benefits; Call to   Advertising is sales in print. So you need to consider how to showcase the unique benefits your products/services offer in a persuasive way. The emphasis must be on results, not features. Let’s take a minute to reflect on each of the components:   Command Attention: This is most often accomplished with a You need an attention-getter that compels your audience to find out

  Direct response marketing is a type of marketing strategy that aims to elicit an immediate response from the target audience, encouraging them to take a specific action. The goal of direct response marketing is to generate leads quickly and show a return on investment (ROI) immediately. Unlike traditional marketing, which focuses on long-term brand awareness, direct response marketing seeks immediate results. It can be implemented across various channels, including TV, print, radio, email, digital, and social media.   Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present